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	<title> &#187; Nissan</title>
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		<title>Nissan&#8217;s zero-emission Leaf!</title>
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		<pubDate>Thu, 30 Jul 2009 21:50:08 +0000</pubDate>
		<dc:creator>sotivass</dc:creator>
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		<description><![CDATA[the company expects the car to be competitively priced in the range of a well-equipped C-segment vehicle.
Additionally, Nissan LEAF is expected to qualify for an array of significant local, regional and national tax breaks and incentives in markets around the world.]]></description>
			<content:encoded><![CDATA[<p align="center"><span style="text-decoration: underline;"><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong>NISSAN UNVEILS “LEAF” – THE WORLD’S </strong></span><strong><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">FIRST ELECTRIC CAR DESIGNED FOR AFFORDABILITY </span></strong></span><strong><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><span style="text-decoration: underline;">AND REAL-WORLD REQUIREMENTS</span><em> </em></span></strong></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">For launch in late 2010 in Japan, the United States, and Europe, Nissan LEAF ushers in a new era of mobility – the zero-emission era.  The car is the embodiment of Nissan’s radical, transformative vision for the future and the culmination of decades of investment and research.  </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">“Nissan LEAF is a tremendous accomplishment – one in which all Nissan employees can take great pride,” said Nissan President and CEO Carlos Ghosn.  “We have been working tirelessly to make this day a reality. The unveiling of a real-world car that has zero, not simply reduced  emissions.  It’s the first step in what is sure to be an exciting journey for people all over the world, for Nissan and for the industry.”</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><img class="aligncenter size-medium wp-image-442" title="nissan leaf" src="http://www.motoview.co.uk/wp-content/uploads/2009/07/nissan-leaf1-300x200.jpg" alt="nissan leaf" width="300" height="200" /></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Key characteristics of the LEAF include:</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">1)     Zero-emission power train and platform     </span><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">2)    Affordable pricing     </span><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">3)    Distinctive design    </span><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">4)     Real-world range autonomy – 160km (100 miles)                      </span><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">5)     Connected Mobility: Advanced intelligent transportation (IT) system</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">The “LEAF” name is a significant statement about the car itself. Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emissions out of the driving experience. Pricing details will be announced closer to start of sales in late 2010; however, the company expects the car to be competitively priced in the range of a well-equipped C-segment vehicle.  Additionally, Nissan LEAF is expected to qualify for an array of significant local, regional and national tax breaks and incentives in markets around the world.  As an added benefit, because the vehicle has less mechanical complexity than a traditional gasoline-powered car, Nissan LEAF is designed to be friendly to the wallet as well as to the environment.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">ZERO-EMISSION MOBILITY</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Nissan LEAF is powered by laminated compact lithium-ion batteries, which generate power output of over 90kW, while its electric motor delivers 80kW/280Nm.  This ensures a highly responsive, fun-to-drive experience that is in keeping with what consumers have come to expect from traditional, gasoline-powered automobiles.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Unlike internal-combustion engine (ICE) equipped vehicles, Nissan LEAF’s power train has no tail pipe, and thus no emission of CO<sub>2</sub> or other greenhouse gases.  A combination of Nissan LEAF’s regenerative braking system and innovative lithium-ion battery packs enables the car to deliver a driving range of more than 160km (100 miles) on one full charge*.  (*US LA4 mode)</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><!--xzx -->Extensive consumer research demonstrates that this range satisfies the daily driving requirements of more than 70% of the world’s consumers who drive cars.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">And, Nissan’s approach makes charging easy and convenient.  Nissan LEAF can be charged up to 80% of its full capacity in just under 30 minutes with a quick charger. Charging at home through a 200V outlet is estimated to take approximately eight hours – ample time to enable an overnight refresh for consumer and car alike.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">REAL-WORLD CAR</span> </strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">The engineers and designers behind Nissan LEAF worked to create a competitively priced real-world car that would enable Nissan to lead mobility into the zero-emission era.  To ensure comfort, spaciousness and cargo capacity, Nissan LEAF employs a completely new chassis and body layout.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">”Our car had to be the world’s first, medium-size, practical EV that motorists could afford and would want to use every day. And that’s what we’ve created. The styling will identify not only Nissan LEAF but also the owner as a participant in the new era of zero-emission mobility,” said Masato INOUE, Product Chief Designer.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">DISTINCTIVE DESIGN</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Even the smallest details can yield tremendous effect.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Nissan LEAF’s frontal styling is characterised by a sharp, upright V-shaped design featuring long, up-slanting light-emitting diode (LED) headlights that employ a blue internal reflective design that announces, “This car is special”. But the headlights do more than make a statement.  They are also designed to cleverly split and redirect airflow away from the door mirrors, thus reducing wind noise and drag.  And, the headlights provide yet one more benefit in that they consume just 10 percent of the electricity of conventional lamps, which helps Nissan LEAF to achieve its world-class range autonomy.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Through bright trim colours inside, Nissan LEAF creates a pleasing and stylish cabin environment.  An environmentally friendly “blue earth” colour theme originates from the Aqua Globe body colour of Nissan LEAF’s introductory model.  This theme is carried into the interior through blue dashboard highlights and instrument illumination.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">CONNECTED MOBILITY IT SYSTEM</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Nissan LEAF employs an exclusive advanced IT system.  Connected to a global data centre, the system can provide support, information, and entertainment for drivers 24 hours a day.   </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><img class="aligncenter size-medium wp-image-444" title="nissan leaf interior" src="http://www.motoview.co.uk/wp-content/uploads/2009/07/nissan-leaf-interior1-300x199.jpg" alt="nissan leaf interior" width="300" height="199" /></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">The dash-mounted monitor displays Nissan LEAF’s remaining power – or “reachable area” – in addition to showing a selection of nearby charging stations.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Another state-of-the-art feature is the ability to use mobile phones to turn on air-conditioning and set charging functions – even when Nissan LEAF is powered down.  An on-board remote-controlled timer can also be pre-programmed to recharge batteries. </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">“The IT system is a critical advantage,” says Tooru ABE, Chief Product Specialist. “We wanted this vehicle to be a partner for the driver and an enhancement for the passengers.  We also wanted this vehicle to help create a zero-emission community, and these IT features will help make that possible.”</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">HOLISTIC APPROACH TO ZERO-EMISSION MOBILITY AND ECO-FRIENDLY INNOVATION</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Nissan LEAF is a critical first step in establishing the era of zero-emission mobility; however, Nissan recognises that internal-combustion engine (ICE) technologies will play a vital role in global transportation for decades to come.  Because of this, Nissan is implementing its zero-emission vision through a holistic approach, which provides consumers with a comprehensive range of eco-friendly technologies from which to choose.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">For some consumers, Nissan LEAF will be the perfect match, and the only car they will ever need.  For others, Nissan LEAF will be a logical addition to the family fleet – the optimal choice for the daily commute, for example.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">While zero-emission is the ultimate goal, the company is committed to ongoing innovation in eco-friendly technologies that increase efficiency and reduce emissions. </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">As a result, Nissan offers a comprehensive suite of automotive technologies, including CVT, Idle Stop, HEV, Clean Diesel, and ongoing research and investment in FCV technology.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">WORLDWIDE PARTNERS</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Zero-emission mobility programmes under the banner of the Renault-Nissan Alliance include partnerships with countries such as the UK and Portugal, local governments in Japan and the USA, and other sectors, for a total of nearly 30 partnerships worldwide.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">In these partnerships major efforts focus on three areas:  </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">    1) Development of a comprehensive charging infrastructure through public and</span><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"> private investment, </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">    2) Incentives and subsidies from local, regional, and national governments, and </span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">    3) Public education on the individual and societal benefits of zero-emissions mobility.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><span style="text-decoration: underline;">ZERO-EMISSION VEHICLE PRODUCTION</span></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;">Nissan LEAF is the first in the company’s forthcoming line of EVs and is a major milestone in the realisation of the Renault-Nissan Alliance’s vision for zero-emission mobility.  The first of Nissan’s EVs will be manufactured at Oppama, Japan, with additional capacity planned for Smyrna, Tennessee, USA.  Meanwhile, lithium-ion batteries are being produced in Zama, Japan, with additional capacity planned for the USA, the UK and Portugal, and other sites for investment are under study around the world.</span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><em>This is an edited and abbreviated version of Nissan&#8217;s Press release. Images are copyright of Nissan Press Office.</em></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><em>2nd August 2009</em></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><em><strong><span style="text-decoration: underline;">MOTOVIEW&#8217;S EDITORIAL</span></strong></em></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><em><strong>Motoview commends Nissan&#8217;s foresight with the Leaf and its commitment to and implementation of environmentally-friendly technologies however there are key issues that need to be addressed, at least to the UK market. Motoview predicts the Leaf will be on the market for around £15000 which would be a coup as it would be affordable and within reach of the general public. We also expect the vehicle to be duty exempt because of zero carbon emissions but Motoview can&#8217;t see how the UK government will encourage sales as their encouragement for green technologies does lag behind the majority of Western Europe. Furthermore, the onus will be on the government to liase with privatised energy companies who will provide electricity for the Leaf as well as charging points.</strong> <strong>Motoview suspects that the rhetoric will be different to the reality.</strong></em></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><em>4th August 2009</em></strong></span></p>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><strong><em>Sotiris Vassiliou</em></strong></span></p>
<h2><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"> </span></h2>
<p><span style="font-size: x-small; font-family: Arial, Helvetica, sans-serif;"><em> </em></span></p>
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